Privacy Policy

Last updated: 01/08/2026

1. Introduction

This Privacy Policy explains how Jaeger Events Ltd ("we", "our", "us"), the organiser of Luminarie Lane (the "Market"), collects, uses, and protects your personal information when you:

  • Apply to trade at the Market
  • Attend the Market as a visitor
  • Visit our website at luminarielane.com
  • Sign up for our mailing list, competitions, or promotions
  • Communicate with us by email, phone, or in person

We are committed to protecting your privacy and handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Jaeger Events Ltd is the organiser and operator of Luminarie Lane, a curated marketplace for goods featuring independent traders, artisans, and producers.

Jaeger Events Ltd
Registered Address: Suite RA01, 195–197 Wood Street, London, E17 3NU
Company Number: 10713171
Email: traders@luminarielane.com

We are the data controller for the purposes of UK GDPR.

3. Information We Collect

We may collect the following types of personal data:

a) From Traders (Stallholders)

  • Name, business name, and contact details
  • Business description and goods to be sold
  • Copies of licences, permits, or insurance certificates
  • Payment and invoicing information
  • Any correspondence with us regarding your booking

b) From Visitors

  • Name and contact details (if signing up for our mailing list, competitions, or surveys)
  • Photographs or videos taken at the Market (see Section 8)
  • CCTV footage at the Market venue (for safety and security)

c) From Website Visitors

  • Information collected automatically through cookies and similar technologies, including IP address, browser type, pages visited, and referring URL (see Section 9)
  • Information you provide via contact or application forms on our website

4. How We Use Your Information

We use your personal data to:

  • Process trader applications and allocate stalls
  • Manage payments and invoices
  • Communicate event information, updates, or changes
  • Promote and market the Market, including trader features
  • Comply with legal obligations (e.g., health and safety, insurance)
  • Ensure site security and crowd safety
  • Analyse website usage to improve our services

5. Lawful Bases for Processing

We process your personal data based on one or more of the following lawful bases:

  • Contract – to fulfil a booking or stallholder agreement
  • Consent – for optional marketing communications and non-essential cookies
  • Legal Obligation – to meet safety, insurance, and tax requirements
  • Legitimate Interests – for event operations, security, website analytics, and promotional purposes

6. Sharing Your Information

We may share your personal data with:

  • Service providers assisting with payment processing, event logistics, or marketing
  • Our website hosting provider (Squarespace Inc.), which processes data on our behalf as a data processor
  • Insurance companies or regulatory authorities when required by law
  • Venue operators for operational or safety purposes

We do not sell your personal data to third parties.

7. International Data Transfers

Some of our service providers, including our website host, may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office, to protect your data in accordance with UK GDPR.

8. Data Retention

We keep your personal information only for as long as necessary:

  • Trader records – up to 6 years for legal and accounting purposes
  • Marketing data – until you opt out or withdraw consent
  • CCTV recordings – typically up to 30 days unless required for an investigation
  • Website analytics data – as per our hosting provider's standard retention period

9. Cookies

Our website uses cookies and similar technologies to:

  • Ensure the website functions correctly (essential cookies)
  • Analyse how visitors use the site (analytics cookies)
  • Remember your preferences

You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect website functionality. For details on the cookies used by our hosting platform, please refer to Squarespace's Cookie Policy.

10. Photography and Media

We may take photographs or videos at the Market for promotional purposes. These may be used on our website, social media, and printed materials.

If you do not wish to be photographed, please inform our staff on the day or contact us in advance at traders@luminarielane.com.

11. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your personal data ("right to be forgotten")
  • Restrict or object to processing
  • Data portability (receive your data in a structured, commonly used format)
  • Withdraw consent for marketing at any time

To exercise any of these rights, contact us at traders@luminarielane.com.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

12. Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

13. Changes to This Privacy Policy

We may update this policy from time to time. The updated version will be posted on our website with a revised "Last updated" date. We encourage you to review this page periodically.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: traders@luminarielane.com
Jaeger Events Ltd – Organiser of Luminarie Lane