Privacy Policy

Last updated: 05/08/2025

1. Introduction

This Privacy Policy explains how Jaeger Events Ltd (“we”, “our”, “us”), the organiser of Luminarie Lane (the “Market”), collects, uses, and protects your personal information when you:

Apply to trade at the Market
Attend the Market as a visitor
Sign up for our mailing list, competitions, or promotions
Communicate with us by email, phone, or in person

We are committed to protecting your privacy and handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Jaeger Events Ltd is the organiser and operator of Luminarie Lane, a physical market for goods.

Jaeger Events Ltd
Registered Address: 82 Umfreville Road, London, N4 1SA
Company Number: 10713171
Email: [traders@luminarielane.com]

We are the data controller for the purposes of UK GDPR.

3. Information We Collect

We may collect the following types of personal data:

a) From Traders (Stallholders)

Name, business name, and contact details
Business description and goods to be sold
Copies of licences, permits, or insurance certificates
Payment and invoicing information
Any correspondence with us regarding your booking

b) From Visitors (Customers)

Name and contact details (if signing up for our mailing list, competitions, or surveys)
Photographs or videos taken at the Market (see Section 8)
CCTV footage at the Market venue (for safety and security)

4. How We Use Your Information

We use your personal data to:

Process trader applications and allocate stalls
Manage payments and invoices
Communicate event information, updates, or changes
Promote and market the Market, including trader features
Comply with legal obligations (e.g., health and safety, insurance)
Ensure site security and crowd safety

5. Lawful Bases for Processing

We process your personal data based on one or more of the following lawful bases:

Contract – to fulfil a booking or stallholder agreement
Consent – for optional marketing communications
Legal Obligation – to meet safety, insurance, and tax requirements
Legitimate Interests – for event operations, security, and promotional purposes

6. Sharing Your Information

We may share your personal data with:

Service providers assisting with payment processing, event logistics, or marketing
Insurance companies or regulatory authorities when required by law
Venue operators for operational or safety purposes

We do not sell your personal data.

7. Data Retention

We keep your personal information only for as long as necessary:

Trader records – up to 6 years for legal and accounting purposes
Marketing data – until you opt out or withdraw consent
CCTV recordings – typically up to 30 days unless required for an investigation

8. Photography and Media

We may take photographs or videos at the Market for promotional purposes.
These may be used on our website, social media, and printed materials.
If you do not wish to be photographed, please inform our staff on the day.

9. Your Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Correct inaccurate or incomplete data
Request deletion of your personal data (“right to be forgotten”)
Restrict or object to processing
Withdraw consent for marketing at any time

To exercise these rights, contact us at [traders@luminarielane.com].

10. Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

11. Changes to This Privacy Policy

We may update this policy from time to time. The updated version will be posted on our website or available on request.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

📧 [traders@luminarielane.com]
Jaeger Events Ltd – Organiser of Luminarie Lane